Company: Appsolutely
Industry: Loyalty Rewards
Headquarters: Phillipines
Token: LYL (LoyalCoin)
Platform: NEM Mosaic
ICO Timeframe: 12/11/17 – 02/10/18
Token Supply: 10,000,000,000 LYL (47.5% ICO)
 Score:  61/100


Appsolutely was formed in 2013 in the Philippines and has launched digital platforms and mobile apps that have enabled companies to expand market share and accelerate growth by providing richer, more satisfying customer experiences through loyalty and rewards programs.

Building on their expertise in loyalty and rewards programs, they are launching a new customer loyalty ecosystem that uses blockchain technology as the backbone and the LoyalCoin (LYL) digital asset as the medium of exchange.  With these innovations, they intend to eliminate limitations currently inherent in customer loyalty programs, such as public confusion about the different mechanics of each loyalty program, difficulties in points exchange and lack of user engagement.  In addressing these issues Appsolutely believes they can accelerate the formation of a more cohesive, cooperative, and competitive customer loyalty industry.

Their token, LoyalCoin, replaces traditional customer loyalty programs with a flexible, fully transferable token that can be used to redeem rewards from any participating brand, anytime, anywhere.


PROS:  Strong management team with all relevant positions filled, a prestigious advisory board with ICO and blockchain experience.


CONS:  Highly competitive landscape with many ICO’s addressing loyalty rewards marketplace (see PlusCoin), will require significant investment and time to attract global brand partners that will drive user adoption.


SCORE:  61/100