Company: Etherty
Industry: Real Estate Crowd Sale & Trading Platform
Headquarters: Dubai, UAE
Token: ETY
Platform: Ethereum
ICO Timeframe: 02/01/18 – 04/30/18 (PreSale & ICO)
Token Supply: 240,000,000 ETY (50% Crowdsale)
 Score:  52/100


The primary offering of the Ethery project is ETP, a custom-built token exchange platform that is currently in development. This exchange is based on the principles of a regular stock exchange where Property Tokens (ie. real estate-backed tokens) can be liquidated or exchanged for other crypto-currencies or fiat currency.  The Etherty team believes this ground-breaking way of selling and trading in property shares will open up the real estate investment market to the masses.  With a mobile first strategy, access to the platform will be via Android, iOS and web-based apps. Trading promises to always be available no matter where a user is located. The team aims to simplify the user experience to ensure a high level of participation from a large user-base.  Etherty aims to reduce investment risk by allowing the crowd-sale/trade of real estate tokens backed with properties in multiple countries. Ethereum (ETH) and Bitcoin (BTC) can be used to buy ETY tokens to be used in real estate investments on the Etherty platform. Once the ICO is complete, 40% of the funds raised will be allocated for operational costs, 37% for marketing and 15% for legal costs. The remaining capital will be used to cover development and admin costs.


PROS: “Fully-baked” management team with relevant experience in each of their areas of responsibility, iOS and Android developers identified and in-house, platform allows for multiple revenue streams and as well as means of token appreciation, opens real estate investment to a larger pool of individuals and can act as a relatively “safe place” to park cryptocurrency gains (because tokens are asset backed) in an increasingly volatile market.


CONS: Lack of identified blockchain developer (could indicate blockchain programming may be outsourced which can cause additional risk to project deliverability and timeline), not the most novel idea (see Realisto, BitRent), project will not fully launch until end of 2018 (long lead time).


SCORE:  52/100