Company:	Giftz (itCoin)
Industry:	Loyalty / Rewards
Website:	https://www.giftz.io/
Whitepaper	https://docs.wixstatic.com/ugd/12ea17_d1059b5510ef47ac8529dca06959eba9.pdf
Headquarters:	United States
Token:	ITC
Platform:	Ethereum
ICO Timeframe:	11/24/17 – 02/22/18 (PreSale & ICO)
Token Supply:	50,000,000 ITC (24% Crowdsale)
Score:	80/100

The Giftz Network will sell blockchain based cryptopoints like airlines sell miles. Any business can buy them.  Consumers acquire crypto-points to top up their Giftz account and card and can redeem such points anywhere Visa Cash is accepted.  Businesses with foresight can capitalize on the excitement of a rewards cryptocurrency as a unique value proposition for their customers.  ITC can be used as app-coins, hotel-coins, car-rentalcoins, or even private jet-coins. Members can earn and share these tokens with friends and family, because they own the cypto-points they’ve received in their secure, private wallet. Members can also top up their mobile wallet app that comes with a companion plastic Giftz Card, much like the Starbucks Rewards App-Card.

PROS: U.S. based company with means to tap pent-up demand in U.S. ICO market, impressive advisory board, “seed round” investors, clear utility benefit for merchants as well as consumers, extremely informative, well-thought-out technical white paper, highly profitable / established business model combined with innovation.

CONS:  Competition from other ICO raises addressing the loyalty / rewards industry (relatively popular), success highly dependent upon marketing and adoption by large brands and consumer-facing businesses (retail, restaurants, etc.).

SCORE:  80/100