Company: Knowledge
Industry: Advertising Platform
Headquarters: United States
Token: KNW
Platform: Ethereum
ICO Timeframe: 01/15/18 – 04/08/18 (PreSale & ICO)
Token Supply: 150,000,000 (70% Crowdsale)
 Score:  65/100 will leverage blockchain technology in two manners: to implement its Knowledge token (KNW) as a source of value, and to store information of value to advertisers, educators, enterprises and other users in a transparent manner that gives confidence to all parties involved.  Blockchain technology and the platform facilitate the valuation of knowledge and the exchange of value in view thereof.  Data miners, marketplaces, enterprises, advertisers and other third parties can use Knowledge Scores as actionable intelligence to target and incentivize both digital and brick & mortar advertising campaigns. Knowledge Scores can be assessed individually or aggregated for these purposes. The platform also provides an online Seller Marketplace offering advertiser products and services available in exchange for Knowledge Tokens.


PROS:  Advertising platforms and ecosystems have been popular ICOs and Knowledge has a different and relatively novel approach, differentiating themselves from competitors, fully-baked management team with all relevant positions filled, in-house blockchain developer.


CONS:  PreSale discount is 50%, could lead to “pump and dump” trading and volatility once listed on exchanges, long timeframe for ICO could indicate lack of confidence in raising funds necessary to complete project, whitepaper link merely links back to ICO website landing page (had to navigate through other channels).


SCORE:  65/100