|ICO Timeframe:||12/14/17 – 12/31/17|
|Token Supply:||220,000,000 MAD|
MAD Network is a set of decentralized applications designed to seamlessly connect every stakeholder within the complex ad-tech value chain. The MAD Network is not operated by one central party, rather, decentralized miners ensure that advertisements are constantly being served, averting the possibility of a single point of failure. Today’s ad-tech supply chain is opaque; neither the advertiser nor the publisher has insight into agreed-upon prices. In contrast, the MAD Network will be completely open and accessible by all parties. The implementation of blockchain technology gives each entity confidence in the veracity of the data in the network. The MAD Network aims to put an end to today’s convoluted programmatic advertising system in which intermediaries capture 60% of every ad dollar spent. By establishing trust within the MAD ecosystem, network participants can transact without the need for a middleman.
PROS: Primary use of funds will go to R&D, impressive technical whitepaper, prestigious board of advisors with advertising and private equity experience, Phase 1 offering sold out quickly.
CONS: Lack of blockchain programmer on current management team, competition from other recent ICOs in the ad-tech space (see AdShares, AdPump).