Company: MilkCoin
Industry: Agriculture
Headquarters: Russia
Token: MUU
Platform: Ethereum
ICO Timeframe: 11/15/17 – 12/15/17 (Ongoing)
Token Supply: 120,000,000


MilkCoin acts as an investment in Agricultural Development Project in the Voronezh Region in Russia (vertically integrated milk production complex for 2400 dairy cows/cultivated areas of 3500 hectares of land).  The MilkCoin token is not a utility based token, rather it acts as an alternative investment vehicle, providing dividends and eventual buyback of tokens at a premium to the offering price (or $1.20 per token).  MilkCoin’s, unlike the vast majority of ICO’s is based on a brick and mortar business that is using a crowdfunding approach due to difficulties securing traditional financial backing in their geographic area of operation.  Funds raised through the ICO will be used to achieve a number of stated objectives, including cultivation of land, purchase of machinery, infrastructure development, formula-feed plant construction and construction of a milk processing complex.  Unlike the vast majority of cryptocurrency offerings, MilkCoin is based on a relatively stable and time-tested business model in a mature industry, which should lead to much less volatility in the price of the token.  This offering may particularly appeal to individuals looking to diversify their cryptocurrency holdings by taking a stake in a more traditional investment vehicle with a strong dividend component.


PROS:  $10 million has already been invested in the business, regulatory approval, land already purchased, merely requires modernization and expansion, existing business with strong management team, use of funds from ICO clearly defined


CONS:  Not a typical offering in the cryptocurrency space, may lead to difficulty reaching soft-cap as crypto-investors tend to be much more risk tolerant


SCORE:  61/100