Company: Mossland
Industry: Augmented Reality / Gaming
Headquarters: Estonia
Token: MOC
Platform: Ethereum
ICO Timeframe: February (ICO date to be announced)
Token Supply: 1,000,000,000 MOC (50% Crowdsale)
 Score:  78/100


Mossland is a location-based AR mobile game based on real estate.  Users can identify real properties in vicinity, acquire and trade them in the game.  Virtual properties in the game can be tradable and liquified through cryptocurrency exchange, so users will put time and effort to increase the value of their properties.  Mossland adds in-depth gamification on top of the traditional check-in games such as Foursquare. By installing AR objects on Properties, it will enhance the users’ gaming experience and motivate users to decorate and boast their Properties in addition to basic gameplay of purchasing, protecting and taking them over.  Mossland provides totally new concept of location-based advertisement. Users can also make your properties a popular ad spot to earn money.  Advertiser, will also be able to attract nearby customers with impressive AR advertisement.


PROS:  Extremely impressive management team and advisory board with relevant experience and gravitas, all pertinent positions for management team have been filled as well as roles of supporting cast, augmented reality is a burgeoning industry with impressive growth profile in the years to come,


CONS:  Sustainability of AR / gaming platforms highly dependent on continued innovation and development of new features and functionality (longterm outlook for platform is highly difficult to anticipate), budget for funds raised through ICO is extremely high-level and does not clearly indicate marketing spend, which will determine adoptability and success of platform.


SCORE:  78/100