Company: Opporty
Industry: Service Marketplace
Website: https://opporty.com/ico/
Whitepaper https://opporty.com/ico/uploads/OpportyWP.pdf?_=1511189031303
Headquarters: Russia
Token: OPP
Platform: Ethereum
ICO Timeframe: 2/5/2018 – 3/20/2018
Token Supply: 1,000,000,000 (40% ICO)


Opporty is a decentralized platform focused on matching service providers with potential customers that will leverage blockchain to guarantee accurate reputation metrics, which are rife with manipulation by businesses in today’s marketplace.  It will also offer decentralized escrow and automatic payment through legally enforceable electronic agreements, paid in OPP.  They also seek to leverage a proof of expertise model to vet service providers.  This metric will be based on verification of real-world licenses and certificates, content written for Opporty’s knowledge base, responsiveness to customers’ questions in their Q&A section, as well as amount and quality of services rendered on Opporty’s platform.  Opporty will also offer multiple conduits through which customers and service providers can interact, including via web, mobile device, app or a chatbot.  Depending on the amount of funds raised through ICO, Opporty plans to target the U.S. marketplace followed by the U.K., Canada, Australia and China.


PROS:  High level of visibility, established multinational management team and advisory board with experience in blockchain, SEO, web development and international business, clear roadmap indicated for product roll-out, geographic focus and use of funds


CONS:  Not a first mover in the marketplace which may lend itself to slow customer acquisition; will face significant competition in a relatively “hot” space, neither a disruptive technology nor novel business concept


SCORE:  81/100