Company: Play2Live
Industry: Gaming / eSports
Headquarters: Malta
Token: LUC
Platform: Ethereum
ICO Timeframe: 02/12/18 – 03/05/18
Token Supply: 1,308,000,000 LUC (63% Crowdsale)
 Score:  62/100


Driven by blockchain technology, Play2Live creates an ecosystem for streamers, viewers, tournament organizers, and product/service partners.  Play2Live introduces a unique mixture of 15 interactive features and monetizing tools for the users of the platform versus 4-5 available on most existing solutions.  Play2Live allows viewers to earn a token reward by just watching gaming streams, sharing internet channel via P2P CDN service, enabling advertising and more.  Streamers can fine-tune the properties of economy between them and the users. The utility token (Level Up Coin, “LUC”) will be the conduit that allows for this degree of heightened interaction.  Play2Live does not compete head-to-head with most of existing crypto projects in eSports and gaming spaces.  Moreover, the selected approach allows Play2Live to add such new products and partners into the ecosystem, and offer them the ability to interact directly with the users of LUC.  From a user’s standpoint, Play2Live expands the interaction experience within a traditional streaming platform by providing users the opportunity to become a valuable participant of the system, not just a broadcasting viewer.  Moreover, regular users of the platform can also get some compensation from their activities, unlike the traditional streaming platforms that allow only the most popular streamers to earn money.  The regular users of the Play2Live platform can earn LUC tokens via peer-to-peer CDN service, watching advertisement and performing the streamer’s tasks, to name a few.  As a result, users become more engaged in the content creation process and become propagators of the project.


PROS:  Highly credentialed management team with all important positions occupied, well-seasoned CTO with blockchain expertise (spearheaded and successfully launched 7 blockchain projects), project is positioned to take advantage of the ever-growing global gaming and eSports industries.


CONS:  The market has become flooded with Gaming and eSports ICOs (competition for funding), a second-generation eSports ICO (not a completely new / novel idea, see DreamTeam eSports ICO review).


SCORE:  62/100