Company: Shping
Industry: Marketing
Headquarters: Australia
Platform: Ethereum
ICO Timeframe: 02/22/18 – 03/23/18 (ICO)
Token Supply: 10,000,000,000 SHPING (50% Crowdsale)
Score: 65/100


Shping is an innovative, shopper-marketing ecosystem that enables participating brands and organizations the opportunity to reward shoppers who use the Shping App with a new cryptocurrency called Shping Coin. By scanning product barcodes with the App, shoppers can reveal useful information, contribute product reviews, or activate actions set by brands to unlock more Shping Coins. For businesses, Shping offers a new way to market to shoppers at the critical point of purchase while enabling brands to gather analytics to help inform their strategic decisions. The Shping Ecosystem is built on product information provided by a scalable number of trusted and verified data sources. This includes data from participating brands, and a growing list of strategic partners including GS1 local members, certification and government authorities, product recall portals, and Everledger who have created a global, digital ledger that tracks, protects and stores the provenance of diamonds and valuable assets. Along with crowdsourced data (from Shping App users), the data is collected from these sources into a continuously updated, distributed product database; at over 30 million products and growing, it is on the way to becoming one of the largest in the world.


PROS:  PreSale sold-out (relatively good buzz surrounding the project), customer loyalty space has been hot as far as ICO activity is concerned, identified in-house development team and blockchain programmer, management team and advisory board have relevant experience in online shopping, marketing and customer loyalty programs.


CONS:  Could face competition from other ICO’s and projects in the space which aim to address similar issues with customer responsiveness, ratings and loyalty (not a novel idea), while management team is verifiable through LinkedIn almost all parties are of Eastern European descent, making one question why the project is based / being launched out of Australia.


SCORE: 65/100