Company: K Rentals (SRCoin Project)
Industry: Asset-Backed Investment Vehicle
Headquarters: Malaysia
Platform: Etherium
ICO Timeframe: 01/01/18 – 03/31/18 (Pre-ICO & ICO)
Token Supply: 15,000,000,000 SRCOIN (70% Crowdsale)
 Score:  62/100


Korea Rental (aka “K Rental”), the company issuing SRCOIN, is a Korean-Malaysian corporation that recorded sales of $10 million in 2017.  The Company’s revenue is predominantly attributable to the leasing of water purifiers amongst other office products.  K Rental has third largest share in the subscription business market in Malaysia after Coway and Cuckoo.  The Company’s business model is the fusion of its two primary competitors; Coway (subscription business) and Bodyfriend’s (massage chair manufacturer).  Currently, their offerings include subscription plans on home appliances such as water and air purifiers.  Capital raised through the SRCoin ICO will be used to fund K Rental’s purchase of massage chairs.  After purchasing massage chairs the Company will use its existing infrastructure to promote a subscription plan for these chairs and share the generated profit with ICO contributors.


PROS:  30% of quarterly generated profit will be used for token buyback & burn policy (increases scarcity of token, driving increase in value), monetization through multiple channels (exchange and 20% dividend), well-rounded management team with a breadth of experience in subscription-based industries, existing company with proven track record.


CONS:  Management team lacks experience blockchain programming experience, primary focus is investment in massage chairs through existing company K Rentals (relatively narrow approach that will primarily benefit K Rental’s proposed IPO in 2020), potential conflict of interest, ICO functioning as a capital raise to fund K Rentals new service offering (not a “true” blockchain technology driven ICO).


SCORE:  62/100