tv-two-ico-review
Company: TV-TWO
Industry: Entertainment
Website: https://tv-two.com/
Whitepaper https://tv-two.com/TV_Whitepaper.pdf
Headquarters: Germany
Token: TTV
Platform: Ethereum
ICO Timeframe: 02/24/18 – 03/24/18 (ICO)
Token Supply: 666,666,666 TTV (75% Crowdsale)
 Score:  71/100

 

An application for Connected TVs that blends broadcast television with a personalized and ad-supported video stream offering premium content on the Big Screen. While watching linear television through TV-TWO, the video stream can be accessed anytime by pressing Enter on the remote control. The application establishes a new standard for TV advertising.  Consumers are empowered to share data with advertisers on their terms.  Advertisers can utilize user data and usage insights to reach consumers with more personalized and relevant messages that result in higher user satisfaction and return on ad spend.  The Token for Television (TTV), a token that administers the exchanged value between consumers, content providers and advertisers.  Advertisers give tokens to users for watching sponsored videos and sharing anonymous user data. Content Providers get tokens and insights from users for offering premium video content. Consumers accumulate tokens that they can store in their wallet and offer on exchanges.

 

PROS:  Impressive management team and advisory board with experience in the digital media space as well as blockchain technology, addresses and seeks to break oligopoly of providers currently experienced in most television markets, in-house blockchain developer identified, well-thought-out highly detailed strategic plan of attack for the coming year and beyond.

 

CONS:  Only 6% of funds raised will be used for partner engagement (may require more spend to effectively capture traditional content), will be difficult to compete against existing large market players that are continuously creating / acquiring content, acquisition of this content will come at a premium, token has little value for consumers outside of its ability to be traded on exchanges.

 

SCORE:  71/100