Company: ViMarket
Industry: Virtual Marketing / Shopping
Headquarters: United Kingdom
Token: VIT
Platform: Ethereum
ICO Timeframe: 11/27/17 – 03/19/18 (PreSale & ICO)
Token Supply: 250,000,000 VIT (74% Crowdsale)
 Score:  77/100


A 3D marketplace that allows users to create and share virtual reality (VR) experiences, ViMarket promises to bring about a much-needed breakthrough in the global e-commerce ecosystem. The VR technology utilized by ViMarket is utilized in online games to offer unprecedented confidence and value to the shoppers while making a purchase from any of their internet connected devices. With its proprietary editor, they allow users to create interactive, photorealistic VR simulations regardless of their professional experience or training. At present, the primary areas of focus for them are the real-estate and interior decoration sectors.  However, very soon, it is expected to include fashion, automotive and ultimately all e-commerce verticals.  ViMarket visualizes mankind’s purchasing decisions and aspirations, by transforming the traditional 2D retail browsing experience into immersive VR, via their Station and Citizen builder tools.  A few of ViMarket’s stated goals are to maximize engagement and exposure to merchant sponsors, virtualizing a consumer’s wish-list and attacking the growing challenge of shopping cart abandonment, accounting for $6.4 trillion in losses per year.


PROS:  Highly qualified management team and impressive collection of advisors, four merchant sponsors of scale already on-board, VR is the logical next progression in “online” shopping, which continues to grow at a staggering rate.


CONS:  Not a first mover, even in the ICO / blockchain marketplace (see MarkSpace), current adoption of VR technology is still in its infancy (migration to VR as a primary interface will take many years), previously offered 75% bonus may create volatile trading / “dumping of tokens” in the short-term after VIT becomes exchange listed.


SCORE:  77/100